Express the different parts of your release cycle as the steps of a release train. Connect your existing tools in meaningful ways.
Stitch together your CI workflows that create various types of builds. Send builds to distribution channels like App Store, Play Store, and Firebase App Distribution.
Keep everyone in the loop on how the release is shaping up. Open up your releases with crisp dashboards, and give visibility to the whole organization — not just engineers.
Using the release train model, codify the coordination between key stakeholders like engineering, QA, design, and marketing.
With the full process being managed from one place, anyone can be the release pilot and help in moving the release forward.